If there’s one skill that I naturally developed…
… that I always felt that I could do a great job at & always wanted to do:
Writing ad copy that produced sales on demand.
I could literally write a headline, whip out a few bullets & integrate my client’s products…
… and my clients would start generating sales from nowhere.
The last few years, however, I found myself in a prison…
… and that prison was “This is my business, and I should do EVERYTHING”.
As a result, I never delegated.
I never let go.
I kept on taking more and more work, doing it all myself…
… burning out, recovering & then doing it all myself & burning out again.
It all changed just over a year ago.
On the 15th of October 2017, a Sunday.
I was at the Lalit Ashok, Bangalore having a drink alone after an exhaustive conference.
I decided to let go…
… to give up control.
And this led me on a path…
… a path that paved the way towards building a competent & committed team.
A team that truly gets me & creates the results that we want to have.
It’s definitely not wonderland.
Troubles brew up here & there.
Communication breakdown happens…
… and there are fires that I have to put off.
But at last, I gave up control & delegated.
In retrospection, I learned that I’m a good leader.
… and this little team has freed up my time & head in ways that I could never think of.
And now, I’m writing again…
… writing powerful irresistible copy that produces results.
It’s unlocked the little creative genius within me.
… and I’m humbled & honoured to have discovered this genius.
It all came down to ONE thing:
Giving up my desire for control.
I thought I had to control everything…
… and that desire for control turned a business that I loved into one that I hated.
Sometimes, you have to let go and trust..
… and when you let go, not everything’s gonna go right.
You’re gonna fail the first time.
You’re gonna have a few bruises.
But when you stick with faith, the Universe’s gonna send the right things in your direction.
So if you’re wondering why you aren’t getting something that you want?
Maybe it’s because you’re trying to control everything.
Learn to let go today…
… and that might change your LIFE for the better.
Fortune favours the brave,
Harry Ramsay
PS: It’s only after we’ve lost everything that we’re FREE to do anything.
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